The Method
The Alchemy Loop.
A disciplined method for converting uncertainty into evidence.
Four steps you run every week to make progress towards your goals.
Select a step to learn more
Run experiments. Every week.
A universal method for moving ideas forward. Run it once, gain clarity. Run it weekly, build momentum. The founders who make progress aren't necessarily smarter. They just keep running the loop.
Define the Question
Frame
Articulate the specific unknown you need to resolve. What hypothesis are you testing?
Gather Evidence
Find
Collect real-world data through research, conversations, and observation.
Run Experiments
Test
Design measurable tests with clear success criteria that produce real signals.
Apply & Iterate
Compound
Integrate learnings into your next move. Each cycle compounds your understanding.
Momentum beats motivation.
Most founders research endlessly, plan in silence, then launch wondering why no one shows up. The Loop starts with taking action. Actions create data. Data creates confidence. Confidence creates momentum.
Stop searching for the right answer. Start doing the work that reveals it.
Each cycle builds on the last. Small actions compound into clarity.